Blue Taps Sprint for Mobile RIA Data

DATA

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Blue Systems rolled out the offer last week to about 30,000 investment advisors working at the firms, via an agreement with US mobile network operator Sprint, which already provides mobile phone support for all three. "All of them are Sprint customers, and through Sprint we have been able to target everyone on the database who is a financial advisor," says Blue Systems CEO Sulim Malook.

The offer includes 60 days' free access to a mobile market data application based on the vendor's Blue Mobile

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