Salomon Smith Barney Embraces Electronic Trading Through Its FIX-Based 'World Trader' System
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NEW YORK--In an effort to widen its circle of trading partners, Salomon Smith Barney (SSB) is beta testing an Internet-based equity trading system, dubbed World Trader, for medium- and small-sized institutional, brokerage and corporate clients.
The beta tests involve 12 SSB corporate clients in Europe and the US, says Kevin Bourne, SSB's London-based vice president for electronic trading. Bourne says World Trader will support those institutions that have previously not been trading with SSB
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