What's in a Name?
Last week saw a flurry of activity within the ranks of the soon-to-merge Thomson and Reuters. Although several communiqués were sent to staff by senior managers announcing the second tier of management for the data and news business post-merger, it was a change of plans over the branding of the merged Thomson Financial-Reuters division that attracted the most interest from the markets.
Thomson had originally planned to encompass Reuters and Thomson Financial under the Reuters brand within the
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