Front Office: Too Social?
Opinion
But can sell-side firms turn around and exploit the new communications media to drive orders to their traders, as they did with instant messaging (IM) a number of years ago?
By the time the IT teams officially welcomed IM into the environment, the available technology platforms met the traders' and compliance organizations' needs-they were secure and auditable. Later, third-party vendors, such as Pivot and YellowJacket, introduced ways to aggregate multiple IM platforms into a single interface
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