Taking Advantage of the Credit Boom

ON THE RECORD

The global credit market is booming, and the requirements for data are increasing, too. Markit, a UK-based provider of credit pricing services, is one of the vendors trying to take advantage of this.

Markit introduced its first product, a credit derivatives data product, in 2003. Later that year it bought Project RED, a credit derivatives service, from Deutsche Bank, Goldman Sachs and JP Morgan. Since then the company has attracted investments from a total of 13 banks, as well as acquiring LoanX and Totem Market Valuations, which came with its subsidiary Dividend Directory Ltd.

In an exclusive interview with Inside Market Data’s Samara Zwanger, Markit CEO Lance Uggla discusses the credit market and the increasing importance that customers are placing on data.

IMD

: The credit market is attracting a lot of attention and activity at the moment. Why do you think that is?

Uggla: A large part of the activity in the markets has come through the growth of structured products that have been actively traded by the growing number of credit hedge funds. This has helped expand the asset class quite dramatically, and that, coupled with the fairly lackluster equity markets, has brought the credit asset class to the forefront of the markets.

IMD

: Is that translating into increased business for you
?

Uggla:

Definitely. As the markets have grown, there’s also been a lot of regulatory and accounting pressure to ensure independent mark to market.

IMD

: How is the growth divided among the different groups within the company?

Uggla:

Starting on the parts of the company that support the credit markets, the first piece is the daily credit pricing data. That is growing exponentially, and the current environment in terms of regulatory independent mark to market has continued to grow. We don’t see that waning in the near future.

In terms of [the Markit RED product], it has really come into its own as a market standard with all the trade matching services, brokers and large technology platforms adopting Markit RED as a standard in terms of the naming convention of the entity for trading credit derivatives. That’s seen explosive growth this year. As any financial institution wants to position itself in the credit markets and actively trade credit derivatives, Markit RED is a must-have. We’ve more than doubled that client base over the course of the last 12 months.

On the valuations side, the type of valuations we do in the credit space was historically done through our Totem service, which was part of Totem Valuations, which we acquired in 2004. It does price testing of OTC derivatives in all asset classes: equities, interest rates, FX, commodities and credit. There’s a growing need for an independent process around OTC derivatives to produce accurate valuations for all OTC asset classes.

On the dividend side, Microsoft paying a dividend started off a fashion for companies to pay dividends again. The whole Markit Dividends product has seen increased uptake. It’s not just the amount of the dividend that is forecast accurately but also the timing. Financial institutions that are participating in equity derivatives markets need these services, and the Markit Dividends group has positioned itself well. All of the pieces of our company are firing on all cylinders.

IMD

: How do you plan to leverage that for future growth?

Uggla:

Initially Markit focused on providing very accurate month-end or end-of-day pricing of assets. For all of the asset classes that we cover, we process and produce accurate, clean composite data either at month-end or end-of-day. As the credit markets have become more liquid, there’s more demand for us to become more frequent. One way to grow is to begin to provide indications of intraday composites. We can also continue to add asset classes that we currently aren’t involved in. Our most current project is adding asset-backed securities to the Markit offering.

IMD

: What is the timing of that launch?

Uggla:

This new product will be available in the fall. We want to take accurate pricing from the marketplace, clean and process that data and provide it back to the buy-side customers.

Our London office is focused on our new initiative to provide buyside portfolio valuations—taking the securities, positions or structures that the client has and providing a present value or price on the structure or security rather than just providing them with our data for them to do that task. There is pressure on the fund administrators to try to manage the growth in the hedge fund market. A lot of that pressure is around the independent valuations piece, which is where we fit very well. We’re looking to work with fund administrators or provide direct valuations ourselves.

IMD

: You’ve introduced a number of new services in the last year, including a present value calculation service. How do these reflect the major issues facing the market at the moment?

Uggla:

There’s two parts of the market that the present value service is helping to address. One is pure valuations—somebody needs an accurate credit curve to calculate the present value of that instrument. There’s a lot of five-year data available in the market. It’s fine when you took the position on it, but then it’s three years and seven months and you need an accurate credit curve to price that on a daily basis and adjust for those changes in maturity. Our present value service provides a very accurate tool for institutions, mainly smaller institutions who don’t have the resources in house to do this themselves.

But where it has an even bigger impact is with cash asset managers in North America—and other parts of the world—who require a 4:30 price for the net asset values of their funds. Any asset manager that’s participated in the credit derivatives market needs to produce that asset value by close of business on the day. There’s no longer an opportunity to engage in an overnight process to provide valuations on the day after. These valuations need to be calculated accurately and reach newspapers by close of business. The present value service is providing for a need to meet this 4:30 demand for North America, and that’s where most demand is coming for that product.

IMD

: Are you still planning to launch a separate 4:30 product as previously discussed (IMD, Feb 21, 2005)?

Uggla:

We gave people the option to select a 4:30 snapshot [within the present value service] but we didn’t do a formal product launch.

IMD

:
Earlier this year Markit decided to focus on the buy side. What progress have you made there?

Uggla:

Across the whole group, if I look back to the middle or the beginning of 2004, we probably had about 125 or 150 different customers. We now have nearly 350 different customers on 800 different types of data contract. The main growth for us is across the buy side. Over the last year, 85 percent of our growth is from the buy side. Of the largest players on the sell side, we’ve penetrated nearly 100 percent. Of the mid-sized sell side, we’ve probably penetrated 50 percent. There’s still some growth on the sell side, but the majority is on the buy side.

IMD

:
To what do you attribute that growth?

Uggla:

I really think it’s the combination of the regulatory environment that exists with international accounting standards changing. In the US they have EITF as an issue and the need for observable or consensus accurate pricing had a real life because of the environment that’s been created by the accountants and regulators.

The word independent has become important. Everyone would much rather have a consensus price rather than pricing their portfolio one-to-one. There are liability issues that exist and the Markit service helps create this accurate third-party, independent mark.

There are probably 10,000 accounts that we haven’t met yet. It’s a global need.

IMD

:
Do you plan to partner with other parties to reach that market?

Uggla:

If they are big accounts, we should approach them directly. If they are small to mid-sized accounts, we are now looking at redistributors. It could be anyone from a bigger data platform provider like Bloomberg to a fund administrator or a technology provider like SunGard.

IMD

:
How are your clients divided geographically?

Uggla:

We probably have about 40 percent of our business in North American and 40 percent in Europe and 20 percent in the rest of the world: Australia, Japan, Hong Kong, Singapore and South Africa. Long term, what will it look like? Probably 40/40/20. There’s still a lot of growth left in North America and Europe. We’re well situated now in Asia and I believe those accounts will come shortly.

IMD

:
How do those clients differ around the world?

Uggla:

When we started out selling in Japan, it was to foreign banks in Japan. When you’re based in North America or Europe and selling into Japan, it’s easy to sell into Japan in English when you focus on the foreign banks. When you want to start to penetrate local banks, trust banks, reinsurers in the domestic Japanese market, you need to be on the ground, have Japanese language contracts and have the contracts reflect Japanese law. You need your salespeople to be able to market to the operational users of your data. As we adjust throughout Asia, local language skills are very important as well as having contracts that represent the legal environment of the country. But in terms of the actual product, that’s international. It’s very global.

CEO CONFIDENTIAL

Name:

Lance Uggla

Birth date:

Feb. 1, 1962

Hometown:

Vancouver, BC, Canada

Education:

London School of Economics (MSc Finance)

Current Home:

St Albans, Herts.

Family:

Spouse Julie-Anne and four children

Q: What book are you currently reading?

A: London by Edward Rutherford

Q: What CD is in your stereo right now?

A: Ray Charles, Genius Loves Company

Q: What was the last movie you watched?

A: Meet the Fokkers

Q:What is your favorite sport to watch?

A: Soccer

Q: Which sports team do you root for?

A: Arsenal

Q: What's your favorite city or place to visit and why?

A: Tokyo. I love the food and people.

Q: What newspapers or magazines do you read?

A: Financial Times, Q, Boating International

Q: What was your first paying job and how old were you?

A:12 years old, working at a petrol station

Q: If you could have dinner with any person, real or fictional, dead or alive, who would it be?

A: Any king from 1500 to 1800. How about Louis XIV? I love to discuss history.

Q: How much sleep do you get each night?

A: Seven hours

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