Credit Suisse 'I's' Success
COVER STORY
Diversity may be a sign of health in ecosystems, but for financial institutions, too much diversity can lead to major headaches. For Zurich-headquartered Credit Suisse, running its various business lines independently is inefficient and costly.
In 2004, Credit Suisse CEO Oswald Grüebel had had enough. He announced that the bank would adopt a "one-bank" strategy that would integrate the firm's investment banking, private banking and asset management business lines into a single organization. The
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