Now Playing: Equities in 3D

TRADING TECHNOLOGY

Andrew Najda wants to change the way Wall Street looks at data. To succeed, he will need to convince the financial services industry that seeing in 3D can boost the bottom line.

Najda is president and CEO of Primena, a Boston-based company founded in 2002. Earlier this year, Primena released its first product, PrimenaXD, a software package that allows portfolio managers to analyze time series data in a 3D, interactive environment. Najda says his product has garnered "eight or nine" clients since

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Where have all the exchange platform providers gone?

The IMD Wrap: Running an exchange is a profitable business. The margins on market data sales alone can be staggering. And since every exchange needs a reliable and efficient exchange technology stack, Max asks why more vendors aren’t diving into this space.

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