Little White Lies
WATERS SOAPBOX
After listening to the different financial services players over the years, you learn to hear the spin even before it leaves the person’s mouth. It’s not lying, exactly. Each firm has its own way of making its talents and advantages seem huge, its opponents appear small and its clients the smartest and bravest in the world. Large or small, all vendors use the same spin to convince themselves that they will live another day. Let’s sample some of the most popular, shall we?
Spin One: "We have no
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