The EDM Renaissance
SPECIAL REPORT EDM ROUNDTABLE
Why is EDM a competitive advantage?
Predrag Dizdarevic, Capco:
The increased focus on EDM as a competitive advantage is due to several converging factors, most notably: shrinking revenue margins; an increase in the understanding of the overall state of the business within the financial institution; and the move of the business to near-time capability. In addition, firms have discovered that EDM can help establish a significant advantage in a financial institution’s M&A activity. EDM helps inOnly users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
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