CRM Pivotal to Dresdner RCM E-Portfolios
CRM
LONDON--Dresdner RCM, the UK arm of Dresdner Bank’s asset management business, is implementing key components of the Pivotal Customer Relationship Management solution--a CRM system from CRM software firm Pivotal. The system will be rolled out in three stages, beginning January 2002.
The deal, worth £450,000, will see 100 Dresdner sales and marketing staff using the system initially--a third of the firm’s numbers--for relationship management of its retail and institutional businesses totalling £54
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