Tenfold Becomes Argenesis, Adds BAM To Client Roster

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SAN FRANCISCO--When Tenfold Investment Management, a division of technology solutions provider Tenfold Corp., acquired The Longview Group in late 1999, it added another suite of products to its growing list of offerings. Unfortunately, it also created some confusion by casting another brand name into the extensive Tenfold family of products.

Michele McGovern, chief executive officer of the newly named Argenesis, hopes the re-branding will clear up some of that confusion without sacrificing the

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