Re-branding, Changes To Business Models On The Horizon For DBC
VENDOR STRATEGIES
BEDFORD, MASS.--Data Broadcasting Corp. is embarking on a re-branding campaign, launching new products and simplifying its business structure.
Stuart Clark, CEO of DBC, tells Inside Market Data that the company’s largest division, Financial Times Information/Interactive Data, will create a global brand--FT Interactive Data that makes use of the FT name and brand, in January.
DBC products, which include Esignal, a real-time Internet delivered quote service, and Bondedge, its portfolio analysis
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