4th Story Introduces Blue Ridge
It took nearly a year and a half for 4th Story's internal technology team to develop 4S. Blue Ridge, which is a derivative of some of the vendor's existing products, says Steve Smith, co-founder and CEO for 4th Story.
"We wanted to make it easy for folks who are handling order flow, particularly brokers, to be able to plug in their own algorithmic trading box," Smith says.
Customers will be able to develop and integrate custom execution and order routing algorithms more easily and cheaply, he says
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