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"I think people wrongly equate very tough market conditions with there not being any money to innovate," Conde told me at the SunGard World conference in Las Vegas in late October. "I think it's the opposite. You simply can't cut costs and save your way to prosperity. You have to grow and gain market share. ... Successful firms need to pick their projects and invest heavily in these chosen areas."

So, in these times of controlled innovation, here's a countdown of the Top 10 areas for trading

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