IMD & IRD Awards 2023: Best research provider/vendor—Morning Consult
Product: Morning Consult Intelligence
Morning Consult surveys thousands of consumers around the world every day using proprietary technology to leverage several survey panel providers. It pairs this data with AI to better inform decisions on what people think and how they will act. Its research has been adopted by central banks around the world, including Germany’s Bundesbank for its Weekly Activity Index (WAI) and by the Federal Reserve Bank of Chicago for its Chicago Fed Advance Retail Trade Summary (CARTS) index. Its
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