Witad Awards 2022: Technology innovator of the year (vendor)—Samantha Duncan, Net Purpose

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At the height of the financial crisis, Samantha Duncan was working as a financial analyst in Sydney, covering healthcare and natural resources for Goldman Sachs. Poring over financials, she saw the way doctors, nurses and other vital hospital staff were being laid off—financial decisions made by hospitals without considering human factors.

She left Goldman Sachs in early 2009 and set out to find a new path in life—“a journey of impact and sustainable living,” as she puts it. After helping out

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