The Gimme Game Plan
WATERS SOAPBOX
Every child asking for a must-have item cloaks their request with a win-win benefit for their parent. If you give me my own computer/cell phone/car, the plea usually goes, I can then do my homework/keep in constant contact/run errands for you and Mom until the cows come home.
CIOs tell us that they are using this technique on CEOs and CFOs and unlike our shorter and more over-eager comrades, the game of mutually beneficial gimme is working. At this year's Annual Waters Congress, held last month
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