BOOK--Customers.Com
NEWS RETRIEVAL - compiled by Samara Zwanger
By Patricia B. Seybold (contributor), R.T. Marshak and Ronni Marshak
Merrill Lynch first vp Frank Zammataro recommended the Christensen book but also added two more titles to our stack: the Godin book and this one.
Why? Well, drawing on 16 case studies from major corporations such as Boeing, Cisco and Wells Fargo, technology consultant Patricia Seybold outlines how successful e-commerce initiatives begin with the customer. Each case study includes an executive summary and "take-aways" about what
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