Building a Better Trading Interface
I recently attended a press briefing about Bloomberg's new Launchpad 2010 application for Bloomberg Professional, which lets users customize and share content in some remarkable ways. I haven't had a chance to check out Bloomberg rival Thomson Reuters' Eikon display yet, but when both vendors release major display changes in such close proximity, I get the feeling that the face of trading is about to go through its next major generational change.
First, there were the green screen terminals
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