Putting a Figure on Reference Data
Data Quality
Assessing the losses resulting from poor-quality reference data may seem impossible. Some studies suggest that such data costs firms 10% of revenues-others go as far as 20%. With the consensus being that bad data is extremely costly, it sounds like getting funding for initiatives aimed at improving data management processes should be straightforward.
But this has not always been the case. The true cost of bad reference data is not necessarily on the radar in the C-suite, meaning that data
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