ML Retrofits Desktop Data's Newsedge, Merrill Lynch Mixes Push & Object Technologies To Bring Relevant News To Brokers Using TGA
OUTSIDE THE REGION
Merrill Lynch needed to take push technology a step further, and, deciding to build its own solution, Merrill is demonstrating that it is possible to successfully join push and object technologies.
A customer of Desktop Data's, Merrill Lynch needed a way to connect the news gathered by Newsedge, the online news integration service from Desktop Data, based in Burlington, Mass., to the relevant applications used by its brokers. Rather than wait for the vendor, Merrill Lynch retrofitted Newsedge to
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