Are You Ready for a Little Sensual Trading?

BEFORE THE SPIN

It's getting increasingly difficult for human beings on trading floors. They could benefit from what I would call "sensory enhancement" of the legal kind.

As designed, the trading floor is inherently a collection of distractions that can overwhelm traders' senses. They have to contend with constantly ringing telephones, clicking keyboards, blaring TVs, and screaming staff members. At the same time, traders are hit with a barrage of ever-changing images of where the market is headed—sometimes to

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