Bridge Steps Up To Plate To Compete With Reuters Et Al.
VENDOR STRATEGIES
Armed with a splashy new advertising campaign, Bridge this month formally launched its attempt to compete with Reuters, Bloomberg and Dow Jones Markets. Bridge has merged its database with that of Knight-Ridder Financial, upgraded its network and is ready to step up to the market data industry plate.
Bridge's first move is to convert KRF customers to Bridge products; the vendor this month began converting the 19.2 circuits carrying data to KRF customers to 56 kilobits/second lines. The conversion
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