Spend to Save
DATA DIVA
Ignore those winter blues. It’s time to feel optimistic. After many months of dutifully cutting market data costs--arguably too severely--it looks as though firms are finally loosening the purse strings again. But, don’t start jumping up and down yet. Budgets are not going to shoot sky-high and not every project is going to get the green light. Far from it. Amazingly, firms seem to have learned the lessons of the past few years and they are spending cautiously.
Ironically, in many instances cost
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