New CRM System Consolidates Data At Deutsche Bank
DATA MANAGEMENT
NEW YORK--Deutsche Bank is preparing to roll out an integrated customer relationship management and data warehousing system that merges client account information with data from Deutsche’s corporate financial department database, tying client management to the firm’s bottom line.
The data integration project means information about specific client accounts can be compared to wider industry snapshot information about profitability and market share, says Edwin Ball, global MIS coordinator at
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