INSIDER
INSIDER
Questionable marketing hits the financial community, again. The new logo for Union Bank of Switzerland and Swiss Bank Corporation features combined symbols--the keys from SBC and the red lettering from UBS. The logo is to serve as a visual harbinger of what's to come.
"The key insignia--like a coat of arms--symbolizes the values to which the new bank is committed ... The combination of the modified key insignia with the red lettering is a powerful expression of the new bank's creative strength
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