Insider

INSIDER

• Neal and Jeff, two regular guys in a white convertible, have the honor of driving around the country trying to find the ideal method for opening the Archipelago Exchange when it launches early next year. Using the tag line ‘NYSE has a bell, Nasdaq has a wall’, ArcaEx is launching ‘The Open Show’, emphasizing the electronic exchange’s accessibility.

Insider

has seen several of the 30-second spots, due to air on CNBC from 7:59 to 8:00am ET every trading day starting Oct. 7. Recalling some of the

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