New Bloomberg study finds demand for election-related alt data
In a survey conducted with Coalition Greenwich, the data giant revealed a strong desire among asset managers, economists and analysts for more alternative data from the burgeoning prediction markets.
Buy-side firms and economists looking for up-to-date market data on political changes are shunning official polls in favor of data levied from prediction markets, a new study from Bloomberg and Coalition Greenwich shows.
Kevin McPartland, head of market structure and technology research at Coalition Greenwich, says the reasons behind the shift reflect the changing nature of US voter behavior, as many traditional polling techniques are not applicable to the modern voter. This has left firms
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