RBC Revises Transaction Data Processes

ahmad-el-kays-rbc
Ahmad El-Kays, data architect, RBC

To contend with data coming from numerous channels within its organization, Royal Bank of Canada (RBC) has re-evaluated transaction events initiated by clients that were routed across these different channels, setting up different markers for the events and collecting the necessary data more frequently, in granular fashion, according to an executive at the Toronto-based global firm.

"The business wanted to correlate events to understand how the channels were being used, and how new the channel

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