ITRS Hires Hoffman as Americas Sales Head
UK-based real-time systems monitoring vendor ITRS has hired Jeff Hoffman as head of sales for the Americas, a newly-created role responsible for managing the vendor's sales team and channel sales partners in the region.
Hoffman was previously vice president of sales for SunGard's Avantgard cash flow and treasury management software division, prior to which he was vice president of sales for North America at risk management platform vendor FinArch. At ITRS, he reports to chief executive Kevin Covington.
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