Digital Targets Alpha Xl At Street, Via VARs Only
NEW TACTICS FORM OLD VENDORS
Digital Equipment Corp. has targeted the trading room as a key market for its new Alpha XL workstation, a desktop computer that runs solely on Microsoft Corp. Windows NT and is priced like a PC. The effort represents further evidence of Digital's strategy for winning business in the trading room marketplace since it sold off its trading room system integration unit, Desisco (TST, Jan. 9). While the vendor's intention to emphasize resellers had emerged earlier, what's new this time is the
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