"Quiet Brokering" Means Low Overhead At Liberty Brokerage
THIS WEEK'S LEAD STORIES
Liberty Brokerage Inc., the cooperatively owned U.S. government securities broker, is using technology to lower costs and increase the efficiency of its brokers.
Liberty keeps its overhead low by having its brokers input their own trade information, a task usually delegated to clerks. Trading at Liberty is quiet because brokers enter their own data in a timely way and can therefore rely on their screens for updated customer and issue information.
The staff on the trading floor of a typical
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