Is Less Really More?

MR. FIX IT

Since I am not an avid TV viewer, typically I do not watch commercials. When I do, however, they seem to stick like peanut butter to the roof of my mouth. Here’s one for you: the Craftmatic Co. sells bedding products--more specifically, beds with heat, massage and electric motors. One of the lines in the ad, used to death I might add, is that its Model II bedding system costs 56 percent less. But less than what, a new home in the Hamptons? While the ad agency that wrote this was obviously trying

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