IMD Interviews Brian Vaughan, Berk On Reuters' Vision

SPECIAL REPORT

With the intention of forging closer-knit teams of employees devoted to making customers -- and their own workplace -- happy, Reuters America Inc. last year embarked on a campaign to reform its corporate culture. That campaign had a name -- Vision -- and an annual budget of about $2 million allocated from other programs.

Since Vision first came to light (IMD, Aug. 3, 1992), Reuters America (RAM) has flown every last employee -- from mail clerks to senior managers -- to secluded (and sunny)

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