Whither Signal After This Season's Push?: MTR Interviews Lotus's Don McLagan
THIS MONTH'S LEAD STORIES
Lotus Development Corp. is spending a reported $2 million for fourth-quarter advertising to launch its FM-based broadcast quote product called "Signal" (MTR, October 1985). Lotus is hardly what you'd call a traditional market data vendor. To get a sense of how the world's largest PC software supplier sees the market, we spent a few minutes one afternoon talking with Don McLagan, the former Data Resources, Inc. executive recently recruited by Lotus to run its Information Services Division:
MTR
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