Deutsche Tackles Enterprise CRM
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After spending nearly three years standardizing data, Deutsche Bank is rolling out a massive new database that draws a link between customer service and revenue.
Can customer relationship management be tied to profitability? Deutsche Bank thinks it can. Last fall, after nearly three years of preparation, the firm rolled out a newly integrated CRM and MIS system that ties the bank's CRM and P&L data together. By linking the two, Deutsche Bank says it's giving its employees the ability to analyze
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