WATERS 07/05

- Waters
- 01 Jul 2005

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Advent Software 35
Aegon Asset Management 22
Aite Group 23
American Stock Exchange 46, 48
Asset Control 32
AT&T 34
Bank of America 46
Barclays Global Investors 22
BEA Systems 36
Bear Stearns 31
Bloomberg 16, 32, 35
BNP Paribas 6, 16, 46
Brown Brothers Harriman 12
BT Radianz 13, 34, 46
Celent Communications 22
Charles River Development 35
CIBC 8
Citigroup 28
ClearCube 20
Cognotec 8
Data Synapse 6, 46
Depository Trust & Clearing Corp.36
Deutsche Bank 27
EMC/Legato 33
eSpeed 6, 23
FaceTime Communications 33
Financial Insights 22
GL Trade 13
GoldenSource 36
Goldman Sachs 31, 46
HSBC 27, 46
IBM 32, 36, 46
Icap Electronic Broking 22
InfraSoft Technologies 33
Insinger de Beaufort 20
IPC 34
Iris Financial 10
ITG 37
JPMorgan 46
Lehman Brothers 28

London Stock Exchange46
Macgregor 35
Mantas 33
MarketAxess 8
Merrill Lynch 46
New York Stock Exchange 10, 46
Nextel Communications 6
Omgeo 16
Orchestria 33
PaeTec 24
Reuters 32
Royalblue 29
SecureWave 39
Securities Industry Association 24

Summit Systems46
SunGard 32
Tabb Group 17, 22, 29
Thomson Financial 32
Tibco Software 36
Toronto Dominion Securities 46
Transaction Network Services 24
UBS Securities 31
Verizon 24, 34
Xcitek 36

Guidelines for submitting Open Platform articles
Waters
welcomes the submission of technical articles, trend analyses and opinion editorials from its readership. The Open Platform section is a forum for industry experts, technology leaders and financial services vendors to discuss the vital issues that our core readership faces each day. The two-page Open Platforms can be found in the last third of each issue of the magazine, after the feature articles and before the back-of-the-book columns.

What makes an Open Platform suitable for publication in Waters? Unlike other publications, we do not publish dense engineering reports, white papers or self-promoting puff pieces. We are looking for crisp and lively analyses that will stimulate our 10,000 subscribers. The tone of an Open Platform should be friendly and informative; authors of droning engineering tracts need not apply.

Waters
editors look for real-world experience or incisive advice for financial firms' CIOs and their staff members.

Give our readers something to think about or consider, for example, in the course of large-scale technology projects. Some of the more successful Open Platforms have been: "The Top Five Hurdles in Reaching Basel II" and "How to Deal With Your CFO" and "Debunking Security Myths." A strong Open Platform article will outline action items that our readers can take to solve a specific problem.

Waters
will not publish an Open Platform that contains blatant self-promotion or that reads like an advertisement for the author's firm. As such, the editors may return pieces deemed too self-aggrandizing to the author for a rewrite.

If the author would like to discuss a recent large-scale project with a bank that wishes to remain anonymous, the author may identify the financial institution as, for example, a "large New England bank" or a "British investment firm."

Open Platforms must be 1,200 words long. A high-resolution, 300-dpi photograph of the author is also required. Please provide a short, two-sentence biography of the author, including his or her complete job title and division. An Open Platform can have up to two authors.

Waters
reserves the right to decline to publish any submitted article for any reason and refuses to publish an article that has appeared in the pages of or has been submitted to any other magazine, trade journal or Web site. We cannot guarantee when an article will appear. Publication of Waters and Open Platforms may be postponed without notice.

Please submit an outline of a potential Open Platform topic to Phil Albinus (phil.albinus@incisivemedia.com), Robert Daly (rob.daly@incisivemedia.com) or Philip Craig(philip.craig@incisivemedia.com) and a Waters editor will work with the author to determine the best way to approach the proposed subject.

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