Stocks on eBay

EXCHANGES

After revolutionizing the Internet, dotcom giants like Amazon, eBay, Google and Yahoo! are making their presence felt in finance, but could they shake up the capital markets and challenge traditional exchanges' status as the markets of choice for companies seeking public listing?

It could happen, says Dushyant Shahrawat, a senior analyst at research consultancy TowerGroup in Needham, Mass.The powerful brand awareness associated with companies like Google and eBay could make them more attractive

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