Blowback from the Rush to BYOD

But for a number of reasons, the firm has dialed back BYOD in recent days. There are the usual concerns about information security and compliance. There is also a less usual one about branding.

"We don't want our financial advisors out there with their baby pictures and the UBS logo right next to it," says global head of distribution IT Stefan Ott, who spoke at the Buy-Side Technology North American Summit.

Lord Abbett, too, fell into BYOD almost by accident. "Like every IT department, we