Data Vet Wells Founds NuPont, On-Demand Product Management Advisory

Jeff Wells has left his role as vice president of product marketing at St. Louis, Mo.-based hardware ticker plant vendor Exegy and launched NuPont, an advisory firm that will create a network of product management and marketing experts to support go-to-market strategies for small and medium-sized technology vendors in the financial services industry.

As president and chief executive of NuPont, Wells will continue to work closely with his former employer -- though he is currently in discussions