Broadridge’s LTX looks to GenAI as it competes for market share
LTX has pinned its hopes of breaking into the fixed-income market on innovative use of AI. But how successful has its approach been, and what is it up against?
Breaking into a market where giants already loom large isn’t for the faint of heart, nor the shallow of pockets. In fixed-income trading platforms, there are the Big Three: Bloomberg, MarketAxess, and Tradeweb. But two years ago, Broadridge ambitiously threw its hat into the bond trading ring with its LTX platform.
LTX’s value proposition is that broker-dealers stand to gain better execution and price improvement by aggregating liquidity across multiple buyers. It offers an AI-powered trading
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