Shopping Around: Asia's Buy-Versus-Build Debate
Firms across Asia that have traditionally built EDM platforms in-house are now displaying an open mind towards buying vendor solutions.
Like the question of whether the chicken came before the egg, the question of buy versus build defies a single, simple answer. There is no definitive solution that is correct in all circumstances.
Instead, the decision depends on the size of the firm, along with many other factors to be assessed on a case-by-case basis—such as a platform's flexibility and capabilities—leaving firms continuing to face the often-tough decision of whether to bear the expense and resource required to keep building
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