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Merrill Lynch
has released an Internet-based capability for issuing debt and equity securities. The new-issue system, called "Ideal", is a fully integrated component of the e-commerce platform being delivered by Merrill's institutional e-commerce division, Direct Markets. The platform offers issuers roadshow details, speed time to market, and a broader investor base. Investors will be able to enter orders and view order status online. The platform offers research, analytics, trading andOnly users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
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