Merrill-Backed Data Broadcasting Corp. Unveils Plan; Lowest-Cost PC Quotation Package To Date

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A new PC-based, cable-delivered stock quote service is driving the price competition at the low end of the market even lower. For just under $90/month, including exchange fees, home investors will be able to receive a package of real-time equities and options data from Data Broadcasting Corp., Vienna, VA. The service is scheduled for launch by late January.

Data Broadcasting Corp. was founded last year as Datacast, Inc. by Financial News Network, Inc. Early in 1985, Merrill Lynch & Co., through

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