Jerrold To Test Market Inexpensive Cable Quote Converter; Box Would Monitor 20 Symbols, Display On TV Set
THIS MONTH'S LEAD STORIES
A leading maker of cable television converters plans to test a low-cost device that allows cable subscribers to use their TV sets as quote terminals. If tests are successful, the Jerrold division of General Instrument Corp. would sell the device to cable systems, which could then market inexpensive quote feeds to subscribers.
"The idea was to make a very low cost, very easy to use device that had high utility," says Hal Krisbergh, executive vice president at Jerrold. The result is an $80 box a
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