'08 Data Spend Flat, Driven by Asia, EMEA

Developing markets saw the greatest increase as growing markets created demand for data, says Douglas Taylor, managing partner at Burton-Taylor. Asia is seeing the most growth, with an estimated 20.3 percent increase to $3.27 billion driven by the growing Chinese and Indian markets, compared with $2.72 billion in 2007.

The research projects that spend in EMEA will rise by 6.8 percent to $9.11 billion, with most of the growth occurring in the Middle East. Spend in the Americas is projected to be

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