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Winning at CRM
What to ask before pursuing a CRM solution. By Charles Garland
Financial services firms spend nearly $10 billion on customer relationship management solutions, and the market is expected to grow at a double-digit pace for the next several years. No wonder it’s one of the hottest topics in financial IT.
While typical CRM software packages run between a few hundred thousand and a few million dollars, the total cost can easily reach the multimillion-dollar level when strategy
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