Waters Rankings 2021 Winner's Interview: ION MarketFactory

Victor Anderson chats to Eugene Markman, CEO of ION MarketFactory, about his firm’s category win in this year’s Waters Rankings. In this video interview, they discuss: 

• The attributes of MarketFactory’s Whisperer service, responsible for delivering the win for the firm in this year’s Rankings. They discuss what the offering seeks to deliver to its clients and how it goes about delivering that service.  
• The key problems Whisperer solves for its clients.
• Whether liquidity fragmentation, especially in the FX markets, is now a thing of the past, given Whisperer’s premise.  
• What the market can expect from MarketFactory in general and Whisperer specifically over the next 12-18 months. 

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