Where Do Old Acronyms Go to Die?
Now and again, I encounter industry members using the term, but it's hard to tell whether they haven't received their updated list of hip new acronyms or whether they are just trying to be retro.
It's time to permanently retire the STP acronym, but not the concept. As long as individuals continue to use the STP moniker, most people's eyes glaze over and think of those wonderful go-go 1990s.
The problem with STP was the same problem faced by any concept that tried to push changes in the business
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