Hitting the Ground Running

- WatersTechnology Staff
- 20 Oct 2008

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Which way is better for firms to access emerging markets-by setting up shop directly or via a local market participant?
Philippe Carré, GL Trade:
There is no rule: We see many experienced client organizations work through this on a case-by-case basis

The safety-first approach is to go via a local partnership initially, and some of the largest global brokerages make this their rule: They say there is so much that, usually, you don't know, including "unknown unknowns." We have seen major firms take

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